Well they finally launched the London 2012 branding today, 440ks worth of branding and this is what they came up with ?!?

I’m not usually one to go round bashing other peoples work but this has got to be one of the worst looking designs I have ever seen. In fact I only have to look at it for 30 seconds before it makes me feel quite ill. Purple and Yellow !

Olympics Minister Tessa Jowell commented: “This is an iconic brand that sums up what London 2012 is all about – an inclusive, welcoming and diverse Games that involves the whole country. It takes our values to the world beyond our shores, acting both as an invitation and an inspiration. This is not just a marketing logo, but a symbol that will become familiar, instantly recognisable and associated with our Games in so many ways during the next five years.

What the bloody hell are these people on about, its quite clearly an abstract version of a bowl of rhubarb and custard.

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